This is the second of my monthly blog reports, which shows some insights into what goes on behind-the-scenes here at Sara Laughed! If you’d like to read June’s report, click here. As for July, here’s what went on behind the blog last month, and what changed as a result.
July was a very hectic month for me. It was the month that I left my internship, started my new job, and announced the launch of my eBook. It was also the first month in which I hit 100,000 monthly pageviews, which thrilled me to no end! Though I did less work on the blog than I did in June, I saw a ton of growth. Let’s take a look.
I published 13 blog posts in the month of July, including four in my Summer Guest Post series. Because I published 12 posts in May, my July posts are “up” by one. Most of my posts fell into my Life and College categories this month, but my favorite post this month was actually my June “Behind the Blog” post, because I was trying something new and the response was overwhelmingly positive!
I didn’t make any major changes to the blog this month, though I’ve been thinking of tweaking my blog categories in August. In fact, the only change I made this month was adding my eBook to the sidebar.
This month I expanded my social media in a few small ways. I joined a weekly Twitter chat on Sundays, which helped me grow my Twitter following by a bit. I kept up with my studyblr, and saw my masterlist of college posts continue to grow (up to 56,000 notes by now!). I am also trying out the new plug-in Tailwind, which allows you to schedule pins on Pinterest. I am still using the free trial and have not yet decided if I will be upgrading.
Guest Posts and Freelancing
I didn’t write any guest posts or freelance pieces this month, but I did still see some traffic coming in from previous guest posts and other pieces!
As you can see, this month was not nearly as focused on change and growth as last month was. However, my numbers still increased by way more than I expected!
Here are my statistics for the month of July:
Again, all my statistics went in the right direction this month. My sessions increased by 34,000, almost doubling; my users increased by 28,000; and my page views more than doubled, increasing by 67,000 and crossing over the 100,000 mark! Readers are also staying on my site longer, and are less likely to leave after seeing one page than last month. My only statistic that went down this month is the percentage of new sessions, but I actually see this as a good thing; I am retaining more readers than I was last month, which is great!
Like last month, most of my views came from Pinterest – this month about 30,000 people. 10,000 people came over from Tumblr. About 120 people came over from my HerCampus and HelloGiggles posts, and fewer than 100 people from my guest posts in previous months.
Many bloggers end their monthly reports with goals for the next month. I don’t make goals for traffic and readers, but August will be very exciting to me for another reason – my eBook will come out on the 10th! I will also be starting my senior year of college towards the end of the month, so expect to see lots of college posts!
This blog is just as much about you and your experience as it is about mine. If you have any suggestions for what you’d like to see in the “behind the blog” series (like financial insights, a better breakdown of my traffic, or fewer statistics), please let me know! You can comment below or send me an email at firstname.lastname@example.org.